Cool Stuff: Smartpress (smartpress.com) gives us an interview and features our design Saddle Stitch Booklet in their new 2021 marketing campaign (link below)!
Unique Ideas from 2020: Print Strategies for Your Business – Part 2
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A Highlight from the Article:
Saddle Stitch Booklets:
For Advertising Assets
Photographer David Martin Jr. turned to Saddle Stitch Booklets to achieve his business goals. Wanting a photography-forward piece, since that’s indeed his business, Martin showcased a recent bridal session and designed with intention.
“I chose the most impactful images, uniform in style for the best presentation [and] wanted to keep the words to a minimum, leaving a much bigger impact,” he said. “My strategy was to showcase it in the sales room at the venue.”
For Martin, booklet printing was part of a bigger business initiative to lock down more gigs, ensuring every couple leaves the venue with one of his booklets. Part art book, part marketing asset, “the final product came out fantastically and [had] the high-end finish I was looking for,” Martin said.